Question 1 of 30
Your calves are lighter at weaning than your neighbor's, even though you have similar genetics.
What's the MOST likely reason your calves aren't reaching their genetic potential?
Bad luck with weather
Genetics are overrated anyway
Inadequate mineral nutrition limiting growth and development
Just need more feed
Question 2 of 30
You bought high-quality bulls with superior genetics. What percentage of their genetic potential will your calves actually express without proper mineral nutrition?
100% - genetics work regardless
95% - close enough
They'll still gain weight fine
60-70% - mineral deficiencies limit genetic expression
Question 3 of 30
You're considering two mineral programs: Generic at $40/cow or Purina Wind and Rain at $90/cow. Your calves average 550 lbs at weaning.
If Purina Wind and Rain minerals add just 25 lbs per calf (research average), what's your ROI at $4.50/lb?
Not worth the extra money
$112.50 gain vs $50 extra cost = 125% ROI
Break even at best
Only $25 difference per cow
Question 4 of 30
You track body condition scores at calving. Cows with BCS 5 have 80% pregnancy rates vs 56% for BCS 4 cows. What's the primary nutritional factor affecting BCS maintenance?
Just need more hay
Protein levels alone
Balanced mineral and vitamin nutrition supporting energy metabolism and body condition
Grain feeding only
Question 5 of 30
You're analyzing your calf crop. 10 cows didn't breed, 5 aborted, and 3 calves died in the first week.
What's the total financial loss at current market prices ($2,500/calf)?
$25,000
$10,000
Losses happen, nothing you can do
$45,000 (18 lost calves)
Question 6 of 30
Your calving season spans 4 months. Research shows that with proper trace mineral nutrition, you could tighten this to 2.5 months. Why does this matter financially?
Doesn't really affect profits
Just makes record-keeping easier
Earlier uniform calf crop = older/heavier at weaning, easier management, better marketing
Only matters for show cattle
Question 7 of 30
You're deciding whether to spend $8,000 more on premium minerals for your 100-cow herd this year.
Based on university research, what's the most conservative expected return?
Probably lose money
$20,000-30,000 (heavier calves, better conception, healthier herd)
$5,000
Break even
Question 8 of 30
Your best cows have excellent frame scores and muscling. Their calves should be outstanding. What's preventing you from capturing that genetic value?
Market conditions only
Need better bulls
Mineral deficiencies limit growth, immunity, and development regardless of genetics
Nothing - genetics guarantee results
Question 9 of 30
Three of your calves needed treatment for scours this year. Treatment cost $200 each, plus two died worth $2,500 each.
Research shows proper maternal mineral nutrition reduces scours by 50%. What would you have saved?
Nothing - scours just happens
$500
Can't prevent disease with minerals
About $2,800 (1-2 calves saved, reduced treatments)
Question 10 of 30
You're comparing your operation to a neighbor who consistently weans 50 lbs more per calf. Both have similar genetics and forage. What's likely the difference?
Just better luck
Complete Purina Wind and Rain mineral program (like Wind and Rain 7.5 Complete or All Season with Availa 4) vs generic minerals
They feed more grain
Minerals don't affect weaning weights that much
Question 11 of 30
You notice some cows with rough hair coats, even though they're on good grass and adequate feed.
What does poor hair coat indicate about maximizing your cattle's genetic potential?
Nothing serious
Normal variation
Copper and zinc deficiency - also affecting immunity, reproduction, and growth
Just cosmetic
Question 12 of 30
Your pregnancy check shows 85% bred. Industry leaders consistently hit 92-95%. On 100 cows, what's the cost of that 7-10% gap?
About $5,000
85% is good enough
Can't improve conception rates much
$17,500-25,000 (7-10 fewer calves at $2,500 each)
Question 13 of 30
You're evaluating whether to continue with your current mineral program or switch to Purina Wind and Rain with Availa 4.
What's the most important question to ask yourself?
Which is cheapest per bag?
What do my neighbors use?
Am I capturing the full genetic potential I paid for in my genetics program?
Do I really need to change anything?
Question 14 of 30
In California's dry summer months (May-October), what happens to your cattle's mineral requirements when on hay?
They decrease since cattle aren't growing as fast
Phosphorus needs INCREASE, trace minerals remain critical for breeding and late gestation
Minerals don't matter as much in summer
Just need more protein
Question 15 of 30
You spent $15,000 on a new herd sire with superior genetics for growth and muscling.
Without proper mineral nutrition in your cow herd, what percentage of his genetic advantage will actually show up in your calf crop?
90% - pretty close
Bull quality doesn't matter that much
60-70% - mineral deficiencies in dams limit fetal development and calf performance
100% - bull genetics work regardless
Question 16 of 30
You're tracking data and notice your top 25% of cows wean 75 lbs more per calf than your bottom 25%. Both groups have similar genetics. What's different?
Age differences only
Just genetic variation
Random chance
Top cows maintain body condition, breed back quickly, produce quality colostrum - all mineral-dependent
Question 17 of 30
Your operation's goal is to wean 550 lb calves. Last year you averaged 525 lbs. You're 25 lbs short of your goal.
At $4.50/lb with 90 calves, what's the annual cost of missing your target?
$2,250
$10,125
Close enough to goal
$10,000
Question 18 of 30
You're selecting replacement heifers. Research shows heifers from dams on proper mineral nutrition during gestation have better lifetime productivity. Why?
Genetics alone determine heifer quality
Doesn't really make a difference
Fetal programming - mineral status during development affects lifetime reproductive efficiency and production
Only matters for bulls
Question 19 of 30
You're analyzing your returns. Your gross revenue is $225,000 (90 calves × $2,500). A fellow rancher with identical cow numbers grosses $262,500.
What's the most likely explanation for their extra $37,500?
Better genetics - but you have similar bulls
They just market better
Lucky weather
95% conception + 25 lbs heavier calves from complete nutrition program
Question 20 of 30
Final question: What's the BIGGEST limiting factor preventing most California ranchers from maximizing their genetic investment and returns?
Poor genetics
Not enough feed
Incomplete mineral nutrition - the foundation that determines whether genetics can be fully expressed
Market prices
Question 21 of 30
Your cattle are on poor quality forage (less than 8% protein) during late fall. You need a convenient supplement that saves labor.
What's the key advantage of Purina RangeLand Protein Tubs over hand-feeding protein daily?
They're cheaper per pound
Self-fed with consistent 0.5-1.0 lb/day intake - no daily feeding labor required
Cattle don't really need protein supplements
Only needed in winter
Question 22 of 30
What makes RangeLand 30-13 Tub deliver consistent nutrition compared to salt-regulated protein supplements?
Salt regulation works better
All supplements deliver the same results
Low-moisture molasses technology ensures consistent intake without unpredictable salt regulation
Generic tubs provide better value
Question 23 of 30
You notice some cattle aren't coming to the feed trough when you hand-feed protein. They're losing condition.
How do RangeLand Tubs solve this problem for timid or low-ranking cattle?
They don't - same problem
Just feed more hay
Doesn't matter for cattle hierarchy
Multiple tub locations (2+ tubs per pasture) ensure access for all cattle, including timid animals
Question 24 of 30
Your cattle need extra energy during late gestation on dry forage. What makes RangeLand Hi-Fat Tubs (10% fat) worth the investment?
Fat doesn't help cattle much
Regular protein tubs provide enough energy
Concentrated rumen-protected fat maintains body condition and supports reproduction at critical times
Only matters for dairy cows
Question 25 of 30
You're spending 2 hours daily feeding protein supplements to cattle across multiple pastures.
At $25/hour for labor, what's your weekly labor cost vs. self-fed RangeLand Tubs?
Labor doesn't cost that much
$350/week in labor vs. minimal checking with tubs - tubs pay for themselves in labor savings
$100/week
Hand-feeding is still better
Question 26 of 30
Generic tubs often use salt to regulate intake, leading to inconsistent consumption. Why is RangeLand's no-added-salt formula better?
Salt regulation works fine
Doesn't make a difference
All tubs need salt to work
Cattle consume based on nutritional needs, not salt-forced regulation - more consistent nutrient delivery
Question 27 of 30
You have undergrazed areas in your pasture that cattle avoid. Forage is going to waste.
How can strategic RangeLand Tub placement improve pasture utilization?
Tubs can't affect grazing patterns
Just need more water tanks
Place tubs in undergrazed areas to entice cattle there, improving forage utilization across pasture
Fencing is the only solution
Question 28 of 30
You're evaluating RangeLand 24-12 Hi-Fat Tub (24% protein, 12% NPN, 10% fat). What cattle benefit most from this formulation?
Only show cattle
Cattle on dormant or poor-quality forage needing both protein and energy to maintain body condition
Bulls only
Doesn't matter what cattle you have
Question 29 of 30
You're considering Accuration Hi-Fat Block vs generic blocks. Research shows cattle on Accuration consume 0.7 lbs LESS per day while maintaining better body condition.
What does this tell you about supplement efficiency?
Less consumption means inferior product
Consumption amount doesn't matter
Better nutrient bioavailability means cattle need less supplement to achieve same/better results - more cost-effective
Cattle should eat more, not less
Question 30 of 30
Final question: You're deciding between cheap generic tubs and Purina RangeLand products. What's the most important consideration?
Always buy the cheapest
Brand doesn't matter
Tubs don't affect profitability much
Total cost of gain, labor savings, and cattle performance - not just price per tub